Why Your LinkedIn About Section Matters
Marcus had a solid LinkedIn profile. His headline was clear, his experience section was detailed, and his recommendations were glowing. But when recruiters landed on his profile, they scrolled past his About section without reading it.
Why? Because it read like a resume summary: "Results-oriented sales professional with 10+ years of experience driving revenue growth across B2B SaaS organizations. Proven track record of exceeding quotas and building high-performing teams."
Bland. Generic. Forgettable.
Then Marcus rewrote his About section using a story-driven structure. He opened with a client success story, explained his philosophy on sales, and ended with a clear CTA. Within three weeks, he had five inbound messages from recruiters and two consulting inquiries.
Your LinkedIn about section examples should inspire you to create something magnetic, memorable, and makes people want to work with you.
The Story-Driven Structure That Works
Here's a proven structure for writing an About section that resonates:
1. Open With a Story or Hook (2-3 sentences)
Start with something that makes people lean in. A client transformation. A pivotal moment in your career. A contrarian belief.
Examples:
- "Three years ago, I helped a struggling SaaS startup grow from $200K to $2M ARR in 18 months. The secret? We stopped chasing every lead and started building relationships with the right people."
- "I used to think networking was about collecting business cards. Then I realized it's actually about planting seeds and watering them consistently."
This second example hints at an important truth—consistency beats charisma on LinkedIn. Your About section should reflect this philosophy: you're not trying to wow everyone, you're building trust over time.
2. Explain Who You Help and How (3-4 sentences)
This is your positioning. Be specific about your audience and the transformation you deliver.
Example: "I work with early-stage B2B SaaS founders who are great at building products but struggle with go-to-market strategy. I help them clarify their positioning, identify their ideal customers, and build a repeatable sales process—without burning cash on ads that don't convert."
This positioning should mirror the clarity in your LinkedIn headline—together, they create a cohesive first impression that immediately communicates your value.
3. Share Social Proof (2-3 sentences)
Back up your claims with specifics. Mention recognizable clients, impressive results, or notable achievements. You can also highlight these accomplishments visually in your Featured section to reinforce the credibility you're building in your About section.
4. End With a Clear CTA (1-2 sentences)
Tell people what to do next. Connect? DM you? Visit your website? Make it frictionless. And when they do reach out, make sure you know how to craft that first message after connecting—it's where many promising connections fall flat.
Bland vs. Magnetic: About Section Examples
Let's compare two About sections for a marketing consultant:
❌ Bland Version
"I'm a marketing consultant with 12 years of experience helping companies grow. I specialize in digital marketing, content strategy, and brand positioning."
Why it fails: It's vague, generic, and forgettable.
✅ Magnetic Version
"Last year, I helped a bootstrapped SaaS company go from 500 to 5,000 users in 6 months—without spending a dime on paid ads. How? By building a content engine that turned their expertise into traffic, trust, and customers. I work with B2B SaaS founders who have great products but struggle to get noticed."
Why it works: It opens with a story, is specific about who it helps, and includes social proof.
Common About Section Mistakes
Mistake #1: Resume Summary
Bad: "Results-driven professional with 10+ years of experience..."
Fix: Skip the buzzwords. Tell a story. Show transformation.
Mistake #2: No Call-to-Action
Bad: Ending with "Thanks for stopping by!"
Fix: Tell people what to do next. Connect, DM, visit your site—make it clear.
Your About Section Checklist
- ✅ A compelling hook in the first 2-3 sentences
- ✅ Clear positioning (who you help + how you help them)
- ✅ Specific social proof (results, clients, achievements)
- ✅ Your philosophy or unique approach
- ✅ A clear call-to-action
- ✅ Conversational, human tone (not corporate jargon)
- ✅ Keywords naturally woven in for LinkedIn SEO
Frequently Asked Questions
How long should my LinkedIn About section be?
Aim for 150-300 words. Long enough to tell your story and build credibility, but short enough to keep readers engaged.
Should I write my About section in first person or third person?
First person ("I help...") is almost always better. It's more conversational, authentic, and engaging.
How often should I update my About section?
Review it every 3-6 months, or whenever your positioning, role, or goals change significantly.
Next step: Take control of your LinkedIn relationships — Try ANDI Free.
