Welcome to Episode 1 of Office Hours, where we dive into the foundational skill that powers every great sales or networking strategy: sourcing the right leads.

This episode is packed with tactical guidance for using both free LinkedIn and SalesNavigator to build a high-quality prospect list that converts. We’ll cover what makes a good lead, how to filter effectively, and how to avoid the common traps that kill momentum (like over-automating or targeting the wrong people).

📍 Watch the Full Episode Playlist on youtube

🔢 What You’ll Learn:

• How to identify qualified leads using free and paid LinkedIn tools

• Why automation is ruining your ability to connect

• How to tell a good profile from a bad one (in seconds)

• When to upgrade to SalesNavigator and how to use it effectively

• The mindset shift that helps you grow your pipeline without spam

⏱️ Video Summaries:

001: Why LinkedIn Is Still the #1 Prospecting Tool — And Most People Are Missing the Opportunity
Understand why LinkedIn is your most powerful free sourcing tool, and how most people are barely scratching the surface.

002: How to Optimize Your LinkedIn Profile for Inbound Leads (Before You Ever Go Outbound)
Framing and profile presence matter more than outbound hustle. Learn how to position yourself for leads to come to you.

003: How to Use Free LinkedIn Search to Find Better Leads (Not Just More of Them)
Step-by-step demo of how to use free filters to build a high-value lead list.

004: How to use LinkedIn Engagement To Warm Up A+ Leads (Without Sending A Cold DM)

Breakdown of what makes a good profile. Avoid wasting time with low-fit prospects.

005: Why Manual Prospecting Beats Automation on LinkedIn (Especially If You Want Results)
Most automation burns trust before the first message. Here’s how to track and connect better, without scaling sloppily.

006: Why Sales Navigator Supercharges Your Time Management
When (and why) to make the jump to SalesNavigator if you're serious about scale.

007: Is Sales Navigator Worth It? How to Evaluate ROI for LinkedIn Prospecting
Advanced targeting filters, tips, and practical strategies for better prospect lists.

008: Mastering Prospecting: How to Build Quality Lead Lists on LinkedIn
Final tips and mental models to get the most ROI from SalesNav — without wasting time.

🔹 Key Takeaways:

• Great prospecting starts with great targeting — not volume

• Use filters to create a clear ideal customer profile

• Free LinkedIn works — if you’re precise and intentional

• SalesNavigator is a powerful tool, but only when you use it wisely

• Avoid automation traps — connect like a human