1. Navigating the Complex Labyrinth of Digital Marketing:

• Understanding the Right Way to Market: I recall a rainy afternoon, sifting through my client list, when a pattern emerged. Almost all my favorite clients were solo entrepreneurs who actually needed and wanted my help project managing campaigns.  Our partnership were win-wins because symmetry existed.  We were both getting exactly what we wanted from the partnership.  This epiphany reshaped my overall approach to growing my business, making my actions and offers more targeted and personal.  I realized that the best way to market any business is to make sure that what you are promoting is EXACTLY what people want.  The way to accomplish this to know what you want and what the prospect wants.  When either party is not sure what they want, the more sales and persuasion comes into play.  When you package the right offer to the right person, magic happesn.    

• The People Revelation: Once Covid emerged, I regonized the need for building a team.  To my surprise, smart people from around the world were willing to collaobrate with me to set up automation processes that made the process of driving results change from intensely laborious to fun and inspiring.  The right people are both a literal and figurative breath of fresh air, making me realize the importance of developing leadership skills.  

2. Networking Chats, Adding Value, and Networking Tales:

• The Word-of-Mouth Wonder: A past client, whom I'd helped with a particularly challenging project, became one an advocate.  A casual recommendation to his network landed me another valued client.  This example serves as a testament to the exponetial power of creating one genuine relationships. 

• Chance Encounters: On LinkedIn, we successfully networked on behalf of a client with a stranger who helped us land the client on a guest spot for a familiar Podcast which turned into sales.  We helped our client nurture the connection for over 18 months before the Podcast guest spot materialized.  This demonstrates an example of how staying  genuine and open with engagement can lead to unexptected opportunities.  

3.  Sales Price vs. 'LifeTime Revenue' Adventure:

• This realization led me to prioririze "LifeTime Revenue" over "Sales Price."  Optimizing for LifeTime revenue helped me choose better clients, retain those clients, and created an environment that required me to spend less time on sales to make payroll, and more time making the business stronger. 

4. Cultivating My Network of Connections:

• Memorable Engagements: Sending personalized book recommendations or insightful articles transformed acquaintances into allies. These gestures, though small, often sparked meaningful conversations, which led to networking calls, which led to understand businesses, which led to collaborations.

5. The Persistence Diaries:

• The Relentless Follow-Up: A prospect once went silent after an initial chat.  Months later, a simple 'checking in' message rekindled our conversation, led to a networking chat, which led to a sale.

Conclusion: