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LinkedIn Resources

Discover expert insights, proven strategies, and actionable guides for LinkedIn networking, profile optimization, and professional growth.

Content Strategy Articles

How to Transition from Comments to Collaboration on LinkedIn
Content Strategy
Oct 18, 20237 min read

How to Transition from Comments to Collaboration on LinkedIn

Every major partnership starts with a thoughtful interaction. Learn how to turn online chemistry into co-created opportunities without being pushy or awkward.

LinkedInCollaborationNetworking
Pursue TeamPursue Team
The Hidden Power of Micro-Interactions on LinkedIn
Content Strategy
Nov 28, 20237 min read

The Hidden Power of Micro-Interactions on LinkedIn

Small actions like likes, comments, and quick DMs might seem insignificant—but they're the secret to building lasting relationships and algorithmic reach on LinkedIn.

LinkedInEngagementMicro-Interactions
Pursue TeamPursue Team
How to Turn LinkedIn Comments into Real Conversations
Content Strategy
Jan 9, 20248 min read

How to Turn LinkedIn Comments into Real Conversations

Commenting is easy. But turning those public interactions into private, meaningful conversations? That's where the real networking happens. Here's how to make the transition gracefully.

LinkedInEngagementConversations
Pursue TeamPursue Team
What Your LinkedIn Activity Says About You (According to Recruiters)
Content Strategy
Apr 17, 20246 min read

What Your LinkedIn Activity Says About You (According to Recruiters)

Every like, comment, and share on LinkedIn is visible to recruiters and creates a digital paper trail of your interests and expertise. Learn how your activity influences perception and what recruiters actually look for.

LinkedInActivityRecruiter Perception
Pursue TeamPursue Team
Should You Use LinkedIn Creator Mode?
Content Strategy
Apr 25, 20247 min read

Should You Use LinkedIn Creator Mode?

LinkedIn Creator Mode changes how your profile works, prioritizes content over connections, and shifts the algorithm in your favor—but it's not for everyone. Learn the benefits, drawbacks, and whether it fits your professional goals.

LinkedInCreator ModeContent Strategy
Pursue TeamPursue Team
How to Tell Your Story in Your LinkedIn About Section (Speak to the Future, Not the Past)
Content Strategy
Aug 1, 20248 min read

How to Tell Your Story in Your LinkedIn About Section (Speak to the Future, Not the Past)

Your LinkedIn About section shouldn't be a resume recap—it should tell a story that inspires curiosity about where you're going. Learn how to craft a narrative that speaks to the future you're building, not just the past you've lived.

LinkedInAbout SectionStorytelling
Pursue TeamPursue Team
How to Create LinkedIn Posts That Start Conversations (Not Just Impressions)
Content Strategy
Aug 14, 20247 min read

How to Create LinkedIn Posts That Start Conversations (Not Just Impressions)

Vanity metrics feel good, but conversations build careers. Learn how to design LinkedIn posts that spark meaningful dialogue instead of just collecting empty likes.

LinkedInContent StrategyEngagement
Pursue TeamPursue Team
The Anatomy of a High-Performing LinkedIn Post
Content Strategy
Aug 17, 20247 min read

The Anatomy of a High-Performing LinkedIn Post

Master the exact structure that turns casual scrollers into engaged readers with proven hook, context, body, and CTA frameworks.

LinkedInContent StrategyPost Structure
Pursue TeamPursue Team
How Often Should You Post on LinkedIn (Backed by Data and Human Behavior)
Content Strategy
Sep 3, 20247 min read

How Often Should You Post on LinkedIn (Backed by Data and Human Behavior)

Discover the science behind optimal posting cadence, algorithmic signals, and avoiding audience fatigue on LinkedIn.

LinkedInContent StrategyAlgorithm
Pursue TeamPursue Team
Storytelling on LinkedIn: The Secret to Emotional Engagement
Content Strategy
Sep 10, 20248 min read

Storytelling on LinkedIn: The Secret to Emotional Engagement

Learn how to craft relatable LinkedIn stories that convey values, build trust, and spark deeper emotional connections.

LinkedInContent StrategyStorytelling
Pursue TeamPursue Team
How to Write Hooks That Stop the Scroll on LinkedIn
Content Strategy
Sep 13, 20248 min read

How to Write Hooks That Stop the Scroll on LinkedIn

Master 10 proven hook types with real examples and learn how to pair them with visuals for maximum engagement.

LinkedInContent StrategyCopywriting
Pursue TeamPursue Team
Your First Three Lines Decide Everything: Mastering LinkedIn Preview Copy
Content Strategy
Sep 14, 20247 min read

Your First Three Lines Decide Everything: Mastering LinkedIn Preview Copy

Understand how LinkedIn's See More cutoff works and use curiosity loops to turn browsers into readers.

LinkedInContent StrategyCopywriting
Pursue TeamPursue Team
How to Use Visuals and Carousels to Tell Better Stories on LinkedIn
Content Strategy
Sep 16, 20248 min read

How to Use Visuals and Carousels to Tell Better Stories on LinkedIn

Learn design principles, copy pairing techniques, and case studies of viral LinkedIn carousels that drive engagement.

LinkedInContent StrategyCarousels
Pursue TeamPursue Team
Why Comments Are Content Too (And How to Write Them Strategically)
Content Strategy
Sep 18, 20248 min read

Why Comments Are Content Too (And How to Write Them Strategically)

Discover how strategic commenting extends reach, builds authority, and creates opportunities beyond your own posts.

LinkedInContent StrategyCommenting
Pursue TeamPursue Team
How to Repurpose Your LinkedIn Posts Across Other Platforms
Content Strategy
Oct 1, 20247 min read

How to Repurpose Your LinkedIn Posts Across Other Platforms

Learn efficient strategies to transform one LinkedIn post into tweets, email snippets, videos, and more.

LinkedInContent StrategyRepurposing
Pursue TeamPursue Team
The Science of Virality on LinkedIn (What Actually Spreads)
Content Strategy
Oct 14, 20248 min read

The Science of Virality on LinkedIn (What Actually Spreads)

Understand engagement velocity, network depth, and timing patterns that make LinkedIn content go viral.

LinkedInContent StrategyAlgorithm
Pursue TeamPursue Team
How to Balance Professional Authority and Personal Authenticity in Posts
Content Strategy
Oct 16, 20248 min read

How to Balance Professional Authority and Personal Authenticity in Posts

Learn to share personal moments without oversharing while maintaining professional credibility on LinkedIn.

LinkedInContent StrategyAuthenticity
Pursue TeamPursue Team
The Hidden Power of Posting Consistently (Why Momentum Beats Motivation)
Content Strategy
Nov 9, 20248 min read

The Hidden Power of Posting Consistently (Why Momentum Beats Motivation)

Motivation fades. Momentum compounds. Learn why consistent LinkedIn posting isn't about discipline—it's about designing a system your brain can't resist.

LinkedInContent StrategyConsistency
Pursue TeamPursue Team
How to Turn One Idea into Ten LinkedIn Posts
Content Strategy
Nov 14, 20247 min read

How to Turn One Idea into Ten LinkedIn Posts

Stop staring at blank screens. Learn content expansion frameworks that transform a single insight into weeks of valuable LinkedIn posts.

LinkedInContent StrategyIdeation
Pursue TeamPursue Team
Metrics That Actually Matter on LinkedIn (And Those to Ignore)
Content Strategy
Nov 14, 20247 min read

Metrics That Actually Matter on LinkedIn (And Those to Ignore)

Stop obsessing over vanity metrics. Learn which LinkedIn analytics actually correlate with real opportunities and how to track what matters.

LinkedInContent StrategyAnalytics
Pursue TeamPursue Team
How to Collaborate with Others on LinkedIn Posts and Tagging Etiquette
Content Strategy
Nov 18, 20247 min read

How to Collaborate with Others on LinkedIn Posts and Tagging Etiquette

Co-created content can exponentially expand your reach. Learn the strategies and etiquette for collaborative LinkedIn posts that benefit everyone involved.

LinkedInContent StrategyCollaboration
Pursue TeamPursue Team
The Right Way to Share Links on LinkedIn Without Killing Reach
Content Strategy
Nov 24, 20247 min read

The Right Way to Share Links on LinkedIn Without Killing Reach

LinkedIn's algorithm penalizes external links—but there are strategic ways to share them without tanking your post performance. Here's how.

LinkedInContent StrategyAlgorithm
Pursue TeamPursue Team
How to Use Polls on LinkedIn to Start Discussions and Gather Insights
Content Strategy
Dec 12, 20247 min read

How to Use Polls on LinkedIn to Start Discussions and Gather Insights

LinkedIn polls are one of the most underused engagement tools on the platform. Learn how to design polls that spark conversation and generate valuable audience insights.

LinkedInContent StrategyPolls
Pursue TeamPursue Team
The Role of Emotion in LinkedIn Content (What Makes People Care)
Content Strategy
Dec 18, 20248 min read

The Role of Emotion in LinkedIn Content (What Makes People Care)

Logic makes people think. Emotion makes them act. Learn how to infuse your LinkedIn content with the emotional resonance that builds trust and drives engagement.

LinkedInContent StrategyEmotional Intelligence
Pursue TeamPursue Team
How to Batch Create LinkedIn Content Without Losing Authenticity
Content Strategy
Jan 6, 20258 min read

How to Batch Create LinkedIn Content Without Losing Authenticity

Consistency requires systems. Learn how to batch create weeks of LinkedIn content while maintaining the authentic voice that builds trust and engagement.

LinkedInContent StrategyProductivity
Pursue TeamPursue Team
How to Use AI as a Creative Partner (Without Sounding Like AI)
Content Strategy
Jan 7, 20258 min read

How to Use AI as a Creative Partner (Without Sounding Like AI)

AI can accelerate your content creation—but only if you use it strategically. Learn how to collaborate with AI while keeping your human voice intact.

LinkedInContent StrategyAI
Pursue TeamPursue Team
From Comment to Conversation: Turning Public Engagement Into DMs
Content Strategy
Jan 30, 20257 min read

From Comment to Conversation: Turning Public Engagement Into DMs

Comments build visibility. DMs build relationships. Learn the exact step-by-step process and 6 templates to move LinkedIn conversations from public threads to private messages—without being awkward.

LinkedInConversationsMessaging
Pursue TeamPursue Team
Scheduling Made Easy: How to Share Calendly Links Without Killing the Vibe
Content Strategy
Mar 25, 20258 min read

Scheduling Made Easy: How to Share Calendly Links Without Killing the Vibe

Dropping a scheduling link without context feels cold and transactional. Learn five soft ways to propose meeting times that convert more calls, build goodwill, and keep the conversation warm.

LinkedInSchedulingCalendly
Pursue TeamPursue Team